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Don’t think for a minute that Microsoft is ignoring the iPhone. In
fact, the software giant is probing the gadget for profit opportunities.
For a little more than a week, a team of the company’s Silicon
Valley software engineers has been examining the iPhone software
development kit (SDK for short), a set of tools Apple (AAPL) released this month that let outsiders build software for the iPhone and the iPod touch. Microsoft (MSFT)
executives aren’t sure yet whether they’ll find worthwhile
opportunities to sell iPhone software – but they seem eager to find out.
“It’s really important for us to understand what we can bring to the
iPhone,” Tom Gibbons, corporate vice president of Microsoft’s
Specialized Devices and Applications Group, told Fortune on Monday. “To
the extent that Mac Office customers have functionality that they need
in that environment, we’re actually in the process of trying to
understand that now.”
Though it’s typical to think of Apple and Microsoft as pure software
rivals, their relationship is actually more complicated. For more than
a decade, Microsoft has maintained a group of engineers whose sole job
is to develop software for Apple’s Macintosh operating systems. Most of
the engineers in Microsoft’s Mac Business Unit are based in Mountain
View, Calif., a few miles from Apple’s headquarters. (They also happen
to be quite close to the headquarters of archrival Google (GOOG).)
The Mac unit’s work certainly isn’t charity – it delivers millions
of dollars in profit for the company with its Mac version of the Office
productivity suite. Microsoft doesn’t break out exact numbers, but we
can extrapolate: Gibbons said the Mac Business Unit provides about a
third of the revenue for the Specialized Devices and Applications
Group, which also includes Windows Embedded, Microsoft Hardware, the
Automotive Business Unit and Microsoft Surface Computing; the whole
group did more than $1 billion in sales last year. So it’s reasonable
to guess that the Mac unit provided about $350 million – and since
Gibbons said the Mac group was one of the group’s more profitable
units, it’s possible that Microsoft made somewhere in the neighborhood
of $200 million in profit from Mac software.
Which brings us to the iPhone. With the Mac Business Unit, Microsoft
has long prided itself on having one of the largest groups of Mac
developers outside of Apple. With that expertise in Mac software, and
knowledge of the Microsoft Exchange protocols the iPhone will use for
business e-mail, the chances are good that Microsoft will be able to
develop extra iPhone goodies.
“We do have experience with that environment, and that gives us
confidence to be able to do something,” Gibbons said. “The key question
is, what is the value that we need to bring? We’re still getting
comfortable with the SDK, right? It’s just come out. So we had a guess
as to what feasibility would be like, now we’ll really get our head
wrapped around that.”
The Mac Business Unit isn’t the only Microsoft group eyeing the
iPhone as an opportunity. Voice recognition unit TellMe, which
Microsoft purchased a year ago, also sees potential in the device. Of
course, TellMe now spends much of its time developing for Microsoft’s
own Windows Mobile operating system. But as long as the iPhone SDK will
allow software to take advantage of voice recording and location-based
information, said general manager Mike McCue, TellMe will be all over
it.
“If the SDK supports these things,” McCue told Fortune in February,
“we’re absolutely going to get a version out there as soon as we can,
get TellMe out there on the iPhone.”
The iPhone software update that opens the door to such third-party
software is due at the end of June; that’s also when owners of the
iPhone and iPod touch will be able to purchase the new programs. Until
then, you can bet that developers everywhere – even at Microsoft – are
hard at work.
source: cnn money
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